Saturday, September 29, 2007

Sony Ericsson Launches new "Havana"collection exclusively with vodafone

London, UK – 28th September 2007 – Sony Ericsson today announces an exclusive colour range with Vodafone that combines both companies’ expertise in mobile music with a unique new style, labelled the Havana collection and finished in a stand-out Havana colour. Exclusively with VodafoneSony Ericsson music phones in a sophisticated Havana colour, exclusively with Vodafone Exclusively for EveryoneA unique colour available across a selection of 3 stylish mobile phones Inclusive of EveryoneShare the music on your phone. Portable Speakers colour-matched to complement the Havana mobile phone collectionThe chic family of mobile phones and accessories unveiled today by Sony Ericsson and Vodafone sets out to combine music with fashion. The new collection comprises exclusive colour variants of the popular W880i and W910i Walkman® phones, plus a colour-matched music accessory, the Portable Speakers MPS-70. The final addition to the collection is the Sony Ericsson V640i, a music-enabled phone available exclusively to Vodafone customers in selected markets*.W880i Walkman® phone in Havana colourThe Sony Ericsson W880i Walkman® phone has become a style ‘must-have’ since its launch in early 2007. As Sony Ericsson’s slimmest phone to date at just 9.4mm thin, the W880i fits neatly into a handbag or pocket; not that you will want to keep it there with the stunning new Havana colour. Still able to store up to 900 full-length tracks on the 1GB Memory Stick Micro™ - that’s around 75 albums – this exclusive colour refresh adds further desirability to an already feature-packed phone. W910i Walkman® phone in Havana BronzeThe new W910i is a 3G broadband (HSDPA) Walkman® phone that is designed for entertainment; whether music, 3D games, video, or high-speed Web access. It is geared to let you choose your music, your way. Select Shake control and just flick the phone to control games or skip and shuffle between tracks. Or opt for SensMe™ and discover music to match your mood and tempo. The W910i is the ideal mobile music companion, and with the addition of the exclusive Havana treatment it is ideal for Vodafone customers who are looking for a great Walkman® phone with added style.Sony Ericsson V640i in Havana GoldThe Havana collection is further extended by the launch of the Sony Ericsson V640i, exclusively available to Vodafone customers. The V640i is a music-enabled phone that offers high-speed 3G broadband (HSDPA) performance. As with the W910i Walkman® phone, the V640i offers Media Manager software***, making it straightforward to transfer music, photos, videos and more from PC to phone and vice versa.All of the phones in the Havana collection let you download music directly from Vodafone’s Music Store, either via 3G or high speed 3G broadband (HSPDA). With the V640i it takes around 14 seconds to download a full-length music track**.The three mobile phones also feature Sony Ericsson’s exclusive TrackID™ music recognition software, which lets you identify a music track played from an external music source and receive a notification back within seconds of the artist name, song title and album. Once you have identified it, you can then download the full-track from Vodafone’s Music Store. Bring more colour to your music Both Sony Ericsson and Vodafone realise that having ‘music on your mobile’ is about more than keeping your sounds to yourself. That’s why they have added an exclusive Havana version of the popular Portable Speakers MPS-70 to the Havana collection. These provide music-lovers with the ability to share their music collections with friends, simply by plugging them into their Sony Ericsson phone. Announced today in a colour that perfectly complements the rest of the Havana collection, they provide great audio performance with clear sound. Peter Marsden, Vice President and Head of the Vodafone customer group at Sony Ericsson, said: “The new Havana collection, developed exclusively with Vodafone, incorporates three different music-enabled phones to ensure everyone’s mobile music needs are met in a stylish way. The inclusion of the Portable Speakers in the collection means that Vodafone customers will be able to enjoy their mobile music library, wherever they are, and whoever they’re with.” “Sony Ericsson’s strong heritage in producing innovative mobile music devices, combined with Vodafone’s expertise in bringing customers best music and entertainment services across a fast and reliable network service is an ideal combination which will appeal to a wide range of our customers across the world” said Jens Schulte-Bockum, Global Director, Terminals, Vodafone Group. Notes to EditorsThe Havana collection will be available across a number of Vodafone Operating Companies in Europe including Austria, Belgium, Bulgaria, France, Germany, Ireland, Netherlands, Switzerland, Turkey and United Kingdom, in the coming months.W910 Facts and Figures Size: 99 x 50 x 12.5 mm Weight: 86 grams Colour(s): Hearty Red and Noble Black Havana Bronze (Vodafone exclusive) Screen: 262,144 colour TFT Resolution: 240 x 320 pixels Size: 2.4 inches Phone memory: Up to 40 MB Memory card support: Memory Stick Micro™ (M2™) Talk time GSM/UMTS: 9 hours / 3.5 hours Standby time GSM/UMTS: 400 hours / 350 hours Video call time: 3 hours 20 minutes Music listening time: 20 hours Networks: W910i: UMTS/HSDPA 2100-GSM/GPRS/EDGE 850/900/1800/1900 ? V640i In-Box In-Box: 256 MB Memory Stick Micro™ - M2™*** Stereo Headset HPM-64 (with 3.5 mm jack) Media Manager SW *** USB cable (DCU-60) for easy and fast transfer Battery (BST-38) Charger (CST-70) Documentation Set PC Suite***V640i Fact and Figures Size (length x width x thickness): 103 x 47 x 15.5 mm Weight: 97grams Colour(s): Havana Gold and Quick Black Screen: 262,144 colour TFT Resolution: 176 x 220 pixels Size: 2.0 inches Phone memory: Up to 32MB Memory card: 256MB Memory Stick Micro™ (M2™)*** Talk time GSM/UMTS: up to 9 hours / up to 5 hours Standby time GSM/UMTS: up to 300 hours Video call time: up to 2.66 hours Music listening time: up to 21.8 hours Networks: GSM/GPRS/EDGE 900/1800/1900 UMTS/HSDPA 2100 Compatible Music Accessories Portable Speakers MPS-70 No matter where you are going, take your music with you and share it with friends Music Deskstand MDS-65 Great sound, great design. Connect your phone and experience powerful sound with optimum bass. Stereo Bluetooth™ Headset HBH-DS200 Pair this compact Bluetooth™ Headset to your phone and enjoy superior sound in stereo. Streaming direct from your phone’s music library. Stereo Portable Handsfree HPM-90 A handsfree with a display which tells you who is calling and which song is playing.

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